A Micro-Brewery project based in Freestone, Ca., Code 3 was the name given to me by the primary creator of the project, Ed La Calle. He is a practicing ER doctor in his day job and had asked me to design a label for his first batch of India Pale Ale (IPA) brews. So far he has sold his beer in small local brewery events in the Bay Area, but maybe you’ll find this in your local store in the near future!

Code 3 is the code in medical jargon for “emergency”, so I found it apt to use a siren in the design. Created in Adobe Illustrator.

Code 3 IPA Beer Logo and Label (2018)


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